ZIRO

by Narae Choi

NARAE CHOI
Producer · Project Manager

Business
Production Management
Coordination
Base
Paris / Seoul
Languages
Korean / French / English / Japanese
Contact
[email protected]+33 7 66 42 78 73
Paris +33 / Seoul +82

ZIRO is the working name of Narae Choi, a Paris–Seoul based producer and project manager working across fashion and branded content.

Her work spans the production process from early planning and coordination to on-set execution, connecting teams, locations, talent, schedules, and logistics across different cities and countries.

Working closely with directors, photographers, brands, and local crews, she supports each project through a clear and well-organized production process. Based between Paris and Seoul, she works internationally across a range of creative productions.

S.coups x mingyu5.4.3 (pretty women) mv

S.coups x mingyu — campaign image 1
S.coups x mingyu — campaign image 2
S.coups x mingyu — campaign image 3
S.coups x mingyu — campaign image 4
S.coups x mingyu — campaign image 5
S.coups x mingyu — campaign image 6

ROLE : Project Manager

ON LOCATION : Los Angeles, California

  • Music video for “5.4.3 (Pretty Women)”, the title track of SEVENTEEN S.COUPS x MINGYU’s first mini album, HYPE VIBES.
  • Production coordination between Los Angeles service production company PRISMATIC and the Korean team, on-set operations and schedule management.
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Aespa‘dirty work’ do dirty work clip

Aespa — campaign image 1
Aespa — campaign image 2
Aespa — campaign image 3
Aespa — campaign image 4
Aespa — campaign image 5

ROLE : Multilingual Production Assistant

ON LOCATION : Madrid · Amsterdam

  • Concept trailer for aespa’s single “DIRTY WORK”.
  • On-set coordination, crew communication and production support between GER Production in Korea and CURRENT Production in the Netherlands.
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New balancefw26 campaign

New balance — campaign image 1
New balance — campaign image 2
New balance — campaign image 3
New balance — campaign image 4

ROLE : Project Manager

ON LOCATION : Zermatt, Switzerland

  • Pre-production, on-set operations, crew travel and accommodation, model agency coordination, multilingual communication and production management.

Songzioparis fashion week — backstage & runway film

Songzio — campaign image 1
Songzio — campaign image 2
Songzio — campaign image 3
Songzio — campaign image 4

ROLE : Camera Operator

ON LOCATION : Paris

  • Camera crew support and third-camera operation, filming backstage, casting, atelier preparations and the runway.
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Folnuafw26 campaign film

Folnua — campaign image 1
Folnua — campaign image 2
Folnua — campaign image 3
Folnua — campaign image 4
Folnua — campaign image 5

ROLE : Video Editor

  • Video editing, colour grading, sound design, audio editing and visual storytelling, in collaboration with the director.
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Sergio tacchinifw26 campaign

Sergio tacchini — campaign image 1
Sergio tacchini — campaign image 2
Sergio tacchini — campaign image 3
Sergio tacchini — campaign image 4

ROLE : Project Manager

  • Location scouting, pre-production, model travel and accommodation, schedule management, on-set operations, logistics and multilingual communication.

Duveticafw26 campaign

Duvetica — campaign image 1
Duvetica — campaign image 2
Duvetica — campaign image 3

ROLE : Project Manager

ON LOCATION : Paris

  • Location scouting, pre-production, model travel and accommodation, schedule management, on-set operations, logistics and multilingual communication.

Mizunofw26 campaign

Mizuno — campaign image 1
Mizuno — campaign image 2
Mizuno — campaign image 3
Mizuno — campaign image 4

ROLE : Project Manager

ON LOCATION : Paris

  • Location scouting, pre-production, on-set operations, logistics, schedule management and multilingual communication.
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System · SJSJfw25 campaign

System · SJSJ — campaign image 1
System · SJSJ — campaign image 2
System · SJSJ — campaign image 3
System · SJSJ — campaign image 4

ROLE : Casting · PA

ON LOCATION : Paris

  • International model casting, pre-production coordination, multilingual communication and production support.
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